A blueprint for a prosumer brand
In an ever more complex world, dominated by consumerism, filled with choices and increasing information, prosumerism is the most promising survival strategy for consumers. Prosumers are driven to be informed. They look for ways that enable them to use their awareness of consumerist issues to be in more control. Being a prosumer means quickly finding the best solution to an emerging need.
Prosumers need an ever-present, trustworthy partner who will help them acquire, account for and
Hi. I'm Jokko Korhonen. Changing things is my passion and has been my job for a while now (see my LinkedIn profile). I hope to contribute to changes that truly matter. That's why I'm sharing my insights on what matters, why changes are needed and how design and business know-how can help bring about the desired change.
This is what matters now:
